Every Place Has a Story

The Woodward’s Christmas Windows

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When David Rowland heard that Woodward’s was closing in 1993, he phoned up the manager and put in an offer for the department store’s historic Christmas windows. They agreed on a price, and David became the proud owner of six semi-trailer loads of animated teddy bears, elves, geese, children, a horse and cart and various storefronts.

Story from Vancouver Exposed: Searching for the City’s Hidden History

Woodward’s ca.1907. Courtesy Vancouver Archives 677-611
Robsonstrasse:

In the late 1960s, 14-year-old David rode the bus into Vancouver carrying three samples of puppets and marionettes that he had made. He walked up and down what was then Robsonstrasse trying to interest toy store owners into buying his merchandise.

“They said ‘they are nice little toys, and you are a nice little boy, but come back when you have sold them somewhere else’,” says David. “I was about to give up and I thought well there’s always The Bay.”

David found the manager of Toyland and put his marionettes through their paces.

David Rowland putting together a former Woodward’s Christmas window in 2010 for Canada Place.
Orders from the Bay:

“A lot of people gathered and shoppers started picking up the boxes looking for prices.”

The manager ordered 50 and had David come in and demonstrate them every Saturday. Later he invented a coin-operated puppet theatre where you put 25 cents in and the lights turned on and music played and the puppets danced across the stage. He sold three dozen of them to shopping centres in B.C.  As requests came in to build Santa’s castles and other seasonal structures, Rowland’s business took off.

Original figures made by David Rowland for Woodward’s in the ’70s. Courtesy David Rowland

Woodward’s started getting serious about their Christmas windows in the 1960s, and sent buyers off to New York to bring back different figures. The department store hired David in the  ‘70s to create mechanical figures for their Toyland and display work for their windows.

Canada Place:

When David unpacked his newly acquired Christmas windows in the ‘90s, he found at least a dozen different scenes. He looked around for a venue big enough to display them and found himself at Canada Place. David wanted to rent them, but Canada Place offered to buy them outright. “That wasn’t my initial plan, but at the time I had a banker from hell and I needed some capital and so I sold a lot of it to them,” he says.

Christmas window display at the Grosvenor Building, 2018. Courtesy David Rowland

David couldn’t bear to part with all of them though, and every other year he sets up a few in buildings around Vancouver.

The nativity scene at Christ Church Cathedral was once part of Woodward’s Christmas windows. The Christmas Creche was carved in Italy from olive wood, hand-painted and sold to Woodward’s in 1955. The Hudson’s Bay bought the Creche when Woodward’s closed in 1993, and displayed it inside the Seymour Street entrance until 2013 when they donated it to the Cathedral. Eve Lazarus photo, 2018
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All rights reserved. Unless otherwise indicated, all blog content copyright Eve Lazarus.

$1.49 Day Woodward’s. $1.49 Day Tuesday

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Tony Antonias, a New Westminster resident and former Aussie started as a copywriter at radio station CKNW in 1955. He stayed there for the next 40 years—to the day.

While CKNW creative director, Tony wrote the famous Woodward’s $1.49 day jingle on February 17, 1958.

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Province newspaper, Woodward’s $1.49 day

As Tony told me a few years back, the jingle came about almost by accident after he hit the key on a new typewriter and it made a loud ding. When he hit it again, it made another ding—yup $1.49 Day. Tuesday.

Story from Vancouver Exposed: Searching for the City’s Hidden History

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Tony recorded the jingle on the Easter weekend and heard it go to air in April 1958 “after Woodwards took six weeks to decide to use it.”

“Everybody wants to know how the $1.49 jingle came to be,” he told me. “I’ve scripted it and I’ve got it on CDs and they love hearing it.”

Puggy Woodward

Percival Archibald Woodward (Puggy) ran the Woodwards Department Stores for many years. It was Puggy who created Woodward’s famous food floor—and with it, turned the entire concept of retailing on its head.

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Woodwards ca.1940s. Courtesy VPL 27900

And, it was his idea in 1927 to build a 75-foot-high beacon modelled after the Eiffel Tower to act as a giant billboard advertisement for the department store. The tower held a searchlight that threw out a two million candlepower beam which revolved six times each minute and could be seen from Vancouver Island. When the war hit he was told to remove the tower and the 16-foot W took its place. Puggy predicted that malls were the wave of the future and he was a driving force behind the Park Royal Shopping Centre, which in 1950, was the first shopping mall in Canada.

He died in 1968—10 years after Tony created the Woodward’s jingle. Puggy was a huge philanthropist with an interest in medical research and he left his vast estate to the Mr. and Mrs. P.A. Woodwards Foundation where it continues to do great work.

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A Woodwards elevator operator in the 1970s. Photo courtesy Angus McIntyre

Tony died on January 19, 2019. He was 89.

If that jingle and the famous whistle is not already firmly wedged in your brain for the rest of the day—or if you were born after 1992—you can listen to it here:

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© All rights reserved. Unless otherwise indicated, all blog content copyright Eve Lazarus.

The Missing Elevator Operators of Vancouver

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It was common in the 1970s to get in an elevator with an operator at buildings such as Woodwards and the Bay. Where did they go?

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Operators in the Marine Buildings. CVA 677-915, ca.1972
By Angus McIntyre

“Going up, she said,” is the opening line in the 1970’s pop song Heaven on the 7th Floor about a tryst between a female elevator operator and a male passenger. At that time, you could ride on some 40 elevators in Vancouver that were operated by men and women. Vancouver City Hall, the Hotel Vancouver and all the department stores had elevator operators in the early 1970s. Most large American cities had already automated most of their lifts, but Vancouver did not start in earnest until later.

Elevator operators in Vancouver
The last day of manually operated elevators for Woodwards. Angus McIntyre photo, January 4, 1975
The History:

My interest in both horizontal and vertical movement of people started at an early age, and I was always fascinated with electric streetcars and trolleybuses. We lived in Windsor, Ontario, in the 1950s, and visits to Hudson’s, Detroit’s huge department store, were always a treat. There were dozens of elevators, all run by uniformed staff with white gloves, with a senior operator known as a “Starter” to keep things moving. In 1958 our family moved to Geelong, a city near Melbourne, Australia. One of the department stores had a manual elevator, and I became friends with the operator. I was in grade 7, and would sometimes visit after school. She showed me the mechanics of the lift, and how it all worked.

Vancouver's elevator operators
Eaton’s at Hastings and Richards Streets. Angus McIntyre photo early 1970s
Elevator operators of Vancouver:

Our family moved to Vancouver in 1965, and soon I found many buildings with elevator operators. Woodward’s on Hastings Street had a set of manual elevators in the centre of the store. The Starter stood at an information booth on the main concourse near the lifts, and she had a set of castanets. When she saw that a car was full, she would signal the operator with a “clack-clack”, the gate would slide across and the doors would close. The sound could be heard above the busiest crowds on $1.49 Day. Since there were windows in the doors, you could see all the people inside as the car ascended.

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BC Electric Building, 425 Carrall Street. Angus McIntyre photo, early 1970s

The old B.C. Electric Building on Carrall Street had elevators that ran on 600 volts Direct Current, sourced from the trolleybus system. About a dozen downtown buildings were wired into the trolley system, so if there were a trolley power failure people would be stuck in the elevators. The last building to use such power was the Sylvia Hotel, converted in the 1980s.

Vancouver's elevator operators
Woodward’s. Angus McIntyre photo, early 1970s

There may be a few isolated manual elevators in Vancouver now, most likely for freight rather than people. New high-rise buildings often have the exterior construction elevator manually operated. A large downtown bank still requires an operator to take you to the safety deposit vault.

Vancouver's elevator operators
The Bay, Georgia and Granville. Angus McIntyre photo, early 1970s

If you want to see a large building with elevator operators today, you can visit Seattle’s iconic Smith Tower.

Vancouver Elevator operators
Eatons at Hastings and Richards Streets. Angus McIntyre photo, Early 1970s

© All rights reserved. Unless otherwise indicated, all blog content copyright Eve Lazarus.