On June 4, 1965, CKNW personality Rene Castellani climbed to the top of the scaffolding next to the BowMac Sign and promised not to come down until every last car on the lot was sold.
It took nine days.
The following story is an excerpt from Murder by Milkshake: An Astonishing Story of Adultery, Arsenic, and a Charismatic Killer.